Pure Africa | Victoria Falls is a brand that is deeply rooted in the spirit of the community and committed to sustainable practices. As a sustainable tourism operator, they prioritize responsible travel and actively contribute to the conservation efforts in the area. A portion of their revenue goes to the Victoria Falls Anti-Poaching Unit and Greenline Africa, a local community-based organization.

They also collaborate with local NGOs for product enhancements, such as hand-woven chairs and cushion covers. Pure Africa is dedicated to waste reduction and recycling, with a wastewater treatment plant and the avoidance of plastic bottles. They utilize solar power and source fresh ingredients locally.

The brand is owned by Elisabeth and Raphael Curiger, who are involved in the day-to-day operations. Pure Africa has a diverse management team and a Zimbabwean employee base. They offer a range of river cruises, dining experiences, exclusive experiences, and destination services, including weddings and events.

With their strong commitment to the community and environment, Pure Africa provides a unique and sustainable experience in Victoria Falls