Pureconto

Pureconto is a digital invoicing brand launching in Romania, with an early-access waitlist open for its mobile-first service. Designed for freelancers, independent professionals and small businesses across the European Union, it aims to help users create and send professional invoices in minutes, wherever they work. Its customers include tradespeople such as electricians, plumbers and repair specialists, as well as creatives, consultants, agencies and other solo professionals.

The Pureconto app lets users manage invoices from their phone and supports Romanian RO e-Factura requirements. It generates the required XML, submits it through the e-Factura system and displays invoice status from ANAF in one place. Each invoice can also include a branded Paylink, allowing clients to pay through available options such as card, SEPA bank transfer or Open Banking, without manually copying bank details or creating a Pureconto account.

Pureconto also offers payment follow-up automation, including reminders and links that update automatically. The service is intended to reduce paperwork and make invoicing and collecting payments simpler for small businesses.