Led by world-renowned winemaker and innovator Mitch Cosentino, pureCru embodies the essence of exquisite winemaking. With access to highly sought-after vineyard sites in Northern California, Mitch continuously pushes the boundaries of winemaking, bringing joy to his private wine allocation members and peers worldwide. Passionate about mentoring the next generation of iconic winemakers, Mitch finds inspiration in every aspect of his craft, whether it's in the barrel room or on the golf course.

He focuses on creating wines with exceptional balance, character, depth, and varietal content, ensuring they remain true to their origins and are enjoyed by wine enthusiasts of all backgrounds. Unlike many wines produced today, pureCru wines are not manipulated in a laboratory. Mitch's artistic approach shines through in every bottle, providing an authentic and unparalleled experience.

Exclusive events and vineyard tours are hosted for pureCru's private clients and wine collectors, granting them unique access at every step of the journey. Join the pureCru family and be part of this extraordinary winemaking adventure. Sign up for our mailing list to receive periodic updates, special wine access information, and exclusive invitations