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Welcome to Pure Flats LLC. Home of "The Slick Lure", a soft plastic, slow sinking jerk bait designed to fish shallow saltwater flats, bays, & marshes.
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Hex Code
Color name
RGB
HSL
CMYK
#DAB682
Tumbleweed
218, 182, 130
35, 54, 68
0, 17, 40, 15
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#0E1A2A
Firefly
14, 26, 42
214, 50, 11
67, 38, 0, 84
Pure Flats LLC is a dynamic American brand, renowned for its innovative fishing lures, particularly the SLICK. Founded by tournament-winning angler Capt. Joey Landreneau in 2015, Pure Flats is dedicated to enhancing the fishing experience with products specifically designed for both shallow saltwater and freshwater environments. The SLICK is a unique soft plastic, slow-sinking jerk bait that offers a weedless, single-hook design, perfect for navigating through challenging terrains like rock piles and grassy shorelines.
The brand also caters to fishing enthusiasts with a diverse range of products, including SLICK Jr. and Lil SLICK lures, hooks, apparel, and accessories. Committed to quality, all products are proudly made in the USA, emphasizing both performance and craftsmanship. Alongside its commitment to fishing excellence, Pure Flats partners with the Bobby Dodd Institute to foster job creation, demonstrating their dedication to community and sustainability. With their engaging product offerings and a focus on customer satisfaction, Pure Flats LLC continues to elevate anglers' success across various fishing environments.
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Sports
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The Pure Flats name, logos and brand assets are trademarks of Pure Flats and its affiliates. Brandfetch isn't affiliated with or endorsed by Pure Flats. Their use is subject to Pure Flats's brand guidelines.