Pure Instinct

Pure Instinct Outdoors is an outdoor hunting brand and television program airing on WildTV. Its programming highlights hunting trips, with a focus on pursuing moose, elk, and sheep using either a bow or a rifle. The site promotes Monday-night broadcasts and describes its featured hunts as some of the most exciting trips of 2017, giving viewers a window into those outdoor experiences.

Beyond its television episodes, Pure Instinct Outdoors offers several ways for audiences to explore its content and connect with the brand, including host profiles, a journal, blog and photo material, and video. The website also features sponsors and outfitters, along with branded merchandise through its swag section, and provides contact information. Together, these offerings position Pure Instinct Outdoors as a hunting-focused media brand built around televised adventures and related editorial and promotional content.

Its central subject is the experience of moose, elk, and sheep hunting, presented through episodes and supporting material for viewers interested in outdoor pursuits