Puremagics is a biotechnology company that specializes in the research and development of algae-based technologies, applications, and products. They control the entire value chain, starting from cultivating cost-effective, large-scale microalgae to the cutting-edge processing technology and encapsulation that produces the RED GOLD of natural astaxanthin. With a focus on innovation and product development in various applications, Puremagics harnesses the power of natural astaxanthin, the most powerful antioxidant in nature, known for its miraculous effects on the body.

Their farm location and growth method provide the alga with the best conditions to thrive, resulting in pure, high-quality raw materials that are directly applicable in supplements, cosmetics, and food and beverage industries. Puremagics takes pride in being one of the few companies worldwide that combines large-scale production of astaxanthin raw materials with the development and manufacture of a wide range of astaxanthin-based health products. They are committed to corporate responsibility by reducing environmental pollutants and preserving nature through green agriculture practices and a circular economy.

Puremagics' vision is to combine nature and innovation to create healthy solutions for everyone, making the magic of astaxanthin accessible and personalized to consumers and patients. With extensive knowledge and experience in agriculture and algae cultivation, Puremagics offers a unique raw material suitable for the food and beverage industry, as well as the development of applications and health products based on their raw materials. Their management team, led by Chairman Avi Peled and CEO Tomer Peled, brings a wealth of experience in diverse fields and ensures the success of Puremagics' mission to spread the magic of astaxanthin to people seeking a healthier life