Pure Project

Pure Project is a dedicated environmental initiative focused on protecting uplands and rural environments, particularly in the Wicklow and Dublin areas of Ireland. Established in September 2006, this project primarily addresses the urgent issue of illegal dumping and fly-tipping, which poses significant threats to local habitats, human health, and natural beauty.

The brand offers a variety of educational and artistic programs that raise environmental awareness and engage communities. Their offerings include the Pure Education program for primary schools, which equips teachers with practical resources for teaching environmental issues. Additionally, the Pure Music initiative fosters awareness through music, while the Pure Animation program provides teenagers with hands-on training in environmental themes.

Pure Project also showcases creatives through the Pure Theatre program and features an extensive selection of galleries that document the natural landscapes of the region. Committed to sustainability, Pure Project emphasizes the importance of protecting the environment through education and community action.