Birla Cellulose

Birla Purocel is a brand of nonwoven fibres from Birla Cellulose, offering materials for personal care, hygiene and medical applications. Its product range includes Purocel Antimicrobial, a fortified fibre designed for nonwovens that restrict microbial growth, including viruses and bacteria, and is reported to kill them to the extent of 99. 9%.

The brand also highlights product and process innovation, supported by scientists and research and development facilities working on new concepts and solutions. Birla Purocel collaborates with partners on product testing, process improvement, business development and marketing, drawing on global sales and marketing teams. Sustainability is central to its approach: the company describes controls for sourcing from sustainable plantations and processes intended to reduce environmental impact.

Its site also shares sustainability certificates, brochures, news and product information, as well as updates on initiatives such as water recovery and responsible sourcing. Through its fibres, innovation and partnerships, Birla Purocel serves businesses developing nonwoven products for everyday care and specialized uses