Purple Shirt

Purple Shirt is a consulting and digital product company based in Auckland and Christchurch, New Zealand, helping organisations improve customer experiences and grow. Its multidisciplinary team works across customer experience (CX), user experience (UX), employee experience, strategy, innovation and technology, with leadership support throughout engagements. Services include customer and user research, experience and service model design, product and software development, and technology consulting.

Purple Shirt helps clients understand what customers and employees need, shape effective services and digital products, and make informed decisions about investment and delivery. Its case studies span transport, education, financial services, aviation, software and other sectors, including work on temporary traffic management, student support services, employee experience and people analytics. Through Purple Shirt Studio, the company combines design, modern engineering and AI-assisted delivery to help startups and small and medium-sized businesses develop scalable technology solutions and lasting digital products.

Purple Shirt also shares practical insights through articles and resources, including its Elemental CX whitepaper