PurrFam creates playful digital keepsakes and heartfelt gifts inspired by cats, serving people who want to celebrate, share, or remember a beloved companion. Its live product is a custom Cat Emoji Maker that turns one to three cat photos into a personalized emoji pack. Customers choose a pack size, upload photos, and receive their creations by email, typically within 10–20 minutes. The service includes private gallery access and is designed to be simple to use, with no design skills required.

PurrFam also offers a cat memorial page with a free draft and a range of free online tools. These include age, calorie, pregnancy, and weight resources, as well as a name generator, breed identifier, feeding guide, vaccination schedule, cat emoji library, and guides to breeds, coat color genetics, and lifespan. The brand describes its approach as personal, giftable, and made specifically for cat people rather than generic pet merchandise. Planned products include cat memes, messaging sticker packs, and personalized greeting cards.