Puustjärven Viehe

Puustjärven Viehe Oy is a Finnish fishing tackle manufacturer with more than a century of craftsmanship behind its products. Based in Iisalmi, the small factory is described as Finland’s oldest continuously operating fishing tackle factory. It makes ice-fishing lures, fishing lures, tuulas-atraimet and repojalkanarut, using methods that are almost entirely based on Finnish handcraft. Each item is unique and passes through approximately 30 stages of production, reflecting the care involved in its manufacture.

The company serves retailers and wholesale customers, and also sells directly from its factory. Its products reach international markets, with Russia, Estonia, the United States, Canada and Sweden among its most important export destinations. Puustjärven Viehe offers its product range through an online store, alongside information about the company’s history and other products. Its combination of long-standing Finnish manufacturing experience, hands-on production and specialist fishing equipment gives the brand a distinctive place in the country’s fishing tackle industry.