PWR is a leading brand in the automotive cooling industry, specializing in high-performance aluminium radiators, intercoolers, and oil coolers. With a rich history dating back to 1997, PWR was founded by Kees and his son Paul Weel, who recognized the growing demand for lightweight, high-quality cooling products. Since then, PWR has become synonymous with world-class cooling solutions and is trusted by renowned race categories and teams such as F1, NASCAR, and V8 Supercars.

What sets PWR apart from its competitors is its flexible manufacturing approach. Every aspect of the manufacturing process, from design to fabrication, is completed in PWR's state-of-the-art facility in South East Queensland, Australia. This allows them to deliver custom cooling configurations that meet the specific needs of their customers.

In their pursuit of excellence, PWR invests heavily in research and development, maintaining their position as a global leader in cooling technology. They continuously push the boundaries of innovation and have expanded their operations by acquiring US-based C&R (now known as PWR North America) to serve the US market. Choose PWR for cutting-edge cooling solutions that deliver optimal performance and reliability