Unclaimed brand
We help industry transform. Faster. We tell it, we build it, we test it, and we bring together the right people to make it happen. Industry is going through its biggest transformation in a hundred years. It has to move faster than it currently does. We come from motorsport, where a thousandth of a second decides the outcome. Everyone works under the same pressure, building the tech, testing it for real and telling the story at the same time. Sixteen years of racing heritage. One ecosystem built to move an entire industry forward.
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Hex Code
Color name
RGB
HSL
CMYK
#CEDE00
Rio Grande
206, 222, 0
64, 100, 44
7, 0, 100, 13
#111111
Cod Gray
17, 17, 17
0, 0, 7
0, 0, 0, 93
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
PWR Group is a performance-focused collective founded in 2012 by Peter “Poker” Wallenberg and Daniel Haglöf, with roots in championship-winning motorsport. It applies racing’s precision, speed and under-pressure problem-solving to help brands and partners turn potential into performance. Its work ranges from standalone campaigns to long-term partnerships, with services spanning rapid research and development, prototyping and testing, campaigns, content, experiences and partnership activation. PWR also helps shape transformation narratives, build strategic networks and bring ambitious ideas to life.
The group’s ecosystem includes PWR Agency, which develops campaigns and partnerships; PWR Racing, focused on sustainability and talent development; EPWR, its electric-mobility research and development arm; and PWR RX, which showcases electrification through rallycross and fan experiences. Projects include work with Volvo CE on electric rallycross, SKF on electric-powertrain technology, Strängnäs on testing environments for advanced industry, and STCC on its transition to an all-electric touring-car series. Combining creative energy with performance discipline, PWR aims to deliver measurable results and lasting relevance.
Brand industry
Business and Consumer Services
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How do I download the PWR Group logo?
The PWR Group logo comes in two versions: light logo and dark icon. Download as SVG, transparent PNG or JPEG.
What are PWR Group's brand colors?
The PWR Group color palette uses the hex codes #CEDE00, #111111 and #FFFFFF.
The PWR Group name, logos and brand assets are trademarks of PWR Group and its affiliates. Brandfetch isn't affiliated with or endorsed by PWR Group. Their use is subject to PWR Group's brand guidelines.
