Personalwerk is a German personnel marketing and recruitment agency that helps employers attract suitable candidates and manage hiring campaigns. The company combines strategic planning, creative communication and digital tools to place job advertisements where target talent is likely to find them, across online and traditional media. Its services include multiposting and job-board packages, advertisement design and editing, media planning, campaign concepts, employer branding and recruitment consulting. Personalwerk also supports active sourcing, direct search, anonymous job advertisements, candidate preselection and applicant communication.

For digital recruitment, the company offers e-recruiting solutions, applicant management systems, career websites and job boards, alongside digital storytelling and social media promotion. It manages the recruitment advertising process from channel selection and publication through administration and performance reporting, and can coordinate international campaigns with translation or print placements in specialist publications. Personalwerk describes itself as having 25 years of company history and works with employers on tailored solutions to strengthen their employer brands and make recruitment more effective.