Qualifio is a data collection and engagement platform that helps brands create interactive digital experiences and learn more about their audiences. Used by more than 400 brands across retail and e-commerce, sports, media, and FMCG, it supports campaigns such as quizzes, polls, games, contests, jackpots, and reward programs. Teams can build campaigns with ready-made templates and forms, then publish them across digital channels without requiring technical skills or developer support.

Through these interactions, organisations can collect first- and zero-party data with user consent and GDPR compliance. Qualifio connects with marketing tools such as CRM, CDP, and PIM systems, enabling collected data to be shared automatically and used to enrich customer profiles, create audience segments, and personalise communications. Gamification and rewards can also encourage repeat participation and help build customer loyalty.

The platform reports more than 5,000 campaigns created monthly and 232 million participants per year. Its services include campaign creation support through a Studio team, integrations with marketing tools, and additional platform features such as AI agents.