Qualmark New Zealand

Qualmark is New Zealand tourism’s official quality assurance organisation, helping protect and strengthen the qualities that make the country an attractive and welcoming destination. It works with tourism businesses to assess service quality and sustainability through its Sustainable Tourism Business Standards. Businesses that meet the requirements can earn Qualmark accreditation, gaining recognition from travellers and opportunities to promote their services.

Qualmark membership also gives businesses access to an experienced Qualmark Specialist and advice to help position their operations for the future. The organisation provides information about the membership process, fees, applications, assessments and evaluation requirements. Its assessment model can include both online and in-person evaluations.

For travellers planning a New Zealand holiday, Qualmark directs visitors to resources for finding accommodation, activities and transport. It also supports travel trade professionals seeking local operators to help create experiences for their clients. Through member news, case studies and partnerships, Qualmark shares information about tourism businesses and developments across the sector.