Qualtrics

Qualtrics is an experience management technology company that helps organizations understand and improve the experiences of customers, patients, employees, and research participants. Its platform brings together feedback and experience data to help businesses anticipate needs, identify opportunities, and take informed action. Qualtrics offers solutions for customer experience, including voice-of-customer, omnichannel, and location experience management; patient experience tools for gathering feedback, supporting rounding, and monitoring telehealth; and employee experience products covering engagement, onboarding, exit, and 360-degree development feedback.

Its market research capabilities support audience understanding, product and innovation research, and user experience studies. Organizations can use these offerings to pursue goals such as improving satisfaction and engagement, reducing churn and unwanted attrition, enhancing operational efficiency, and accelerating product innovation. Qualtrics also serves organizations across industries including healthcare, financial services, government, education, retail, and travel and hospitality.

Alongside its products, the company provides integrations, developer resources, documentation, training, certification, customer support, and research through the XM Institute. Qualtrics presents its approach as a way to turn experience insights into better business outcomes