Xiangquan Yaji, established in 2007, is a specialist platform for auctions and trading in historical paper materials and Red-themed collectibles. With a focus on the Guangdong-Hong Kong-Macao Greater Bay Area and a presence across South China, the brand presents collecting as a way to preserve cultural heritage and historical memory. Its offerings include rare and older books, Red-themed documents, letters and handwritten works, certificates and contracts, historical photographs, and periodicals. These materials provide collectors with insight into cultural traditions, notable figures, and changing social conditions.

The platform shares auction information, document introductions, and collecting knowledge through its WeChat account. A mini program is described as coming soon, with plans to make it easier to browse lots and participate in auctions online. Xiangquan Yaji reports more than ten years of specialist experience, over 1,000 items in its collection resources, a network of more than 500 collectors, and a 98% satisfaction rate. It is operated by Hunan Quancang Culture Media Co., Ltd., based in Wuling District, Changde, Hunan.