Quem Disse, Berenice? is a Brazilian beauty brand and part of Grupo Boticário, offering makeup, skincare, fragrance, and body-care products through its official online store and retail services. Its makeup range spans products for eyes, face, and lips, including eyeshadow palettes, mascara, foundation, blush, lipstick, gloss, and brushes. Skincare offerings include cleansers, moisturizers, sun protection, and products for different skin types and concerns. The brand also sells perfumes, body splashes, deodorants, bath and body products, kits, and gifts.

The store features new releases, promotions, discount coupons, and a customer loyalty program, as well as themed collaborations such as collections inspired by Harry Potter and Friends. Customers can explore beauty services in stores, including makeup and skincare experiences, find nearby shops, and access options such as store pickup, WhatsApp, and delivery through Rappi. The site also highlights vegan products, cruelty-free commitments, recycling, and a community for beauty enthusiasts. From everyday essentials to playful, collectible collaborations, Quem Disse, Berenice? presents beauty products and experiences designed to help customers express their style.