Firepot

Firepot Social is an employee advocacy platform that helps organizations encourage LinkedIn activity by rewarding employees for sharing content. Teams can start with five free seats forever, with all features included and no payment card required. The platform brings suggested posts, scheduling, approvals and publishing together, making it easier for employees to participate and for organizations to manage activity.

Employees earn points for posting and generating engagement, with progress shown on a live leaderboard. Organizations choose the prizes, reward periods, entry rules and eligible teams, and can create separate leaderboards for different offices or groups. Rewards can include options such as vouchers or extra days off.

Firepot Social also provides metrics for impressions, reactions, comments, shares and posts, with customizable tags to compare campaigns, teams and content. Its Earned Media Value calculator estimates the value of reach and engagement using published benchmarks; the company notes that this is an estimate, not an accounting figure.