Quitora

Quitora is a digital smoking-cessation program designed to help people become and remain smoke-free through understanding and gradual behavior change rather than immediate abstinence. Its 90-day app-based program combines daily lessons with an AI coach that knows the course and responds to users’ reflections. During days 1–60, participants continue smoking while learning to recognize their habits and triggers and prepare for their final cigarette, scheduled for day 60. Days 61–90 focus on stabilizing a smoke-free routine, with continued lessons, an emergency chat for moments of craving, and a tracker for smoke-free days, cigarettes avoided, and money saved.

Additional features include a structured running program, guided audio meditations, and short exercises for difficult situations. Quitora presents its service as a digital companion for behavior change, not as medical treatment or a replacement for a doctor or therapy. The company notes that users experiencing significant physical withdrawal symptoms or psychological distress should seek professional support. An optional continuation program is available after day 90.