QWBLab is a brand that is dedicated to unlocking the wealth of wellbeing in our world. They are on a mission to empower cultural organizations to be incubators of wellbeing and to make arts and culture a foundation for a sustainable and resilient future. Understanding the true value that museums, art galleries, and heritage organizations bring to our wellbeing, communities, and cities is their goal.

QWBLab wants to ensure that this value is visible and transparent by measuring wellbeing through data and storytelling. The co-founders, Robert and Sabine, believe in the power of arts and culture to contribute to the UN Sustainable Development Goals. Robert focuses on designing innovative economic solutions and building data narratives for a sustainable planet, while Sabine is a cultural sector strategist who recognizes the value of arts and culture for society.

QWBLab is driven by their passion for reallocating resources to achieve a better and more sustainable future. They collaborate with partners and are grateful for the support they receive. So, join them in unlocking the value of culture by measuring wellbeing