Special Olympics
@r-word.org
Spread the Word is a global movement that promotes respect, dignity, and inclusion for people with intellectual disabilities by challenging hurtful language and inspiring action. Each year, individuals and communities come together to stand against the R-word, use their voices, and take meaningful…
Special Olympics's Company Logos
Special Olympics's Brand Colors
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Color name
RGB
HSL
CMYK
#ED1C24
Crimson
237, 28, 36
358, 85, 52
0, 88, 85, 7
#80A4FF
Malibu
128, 164, 255
223, 100, 75
50, 36, 0, 0
#C4161C
Thunderbird
196, 22, 28
358, 80, 43
0, 89, 86, 23
About Special Olympics
Spread the Word is a global campaign dedicated to promoting inclusion for individuals with intellectual and developmental disabilities. Founded in 2009 as Spread the Word to End the Word, the initiative initially focused on eliminating the derogatory term 'retard(ed)'. Through digital and physical pledges, leaders and self-advocates have worked to raise awareness and respect for those with disabilities.
With the support of organizations like Special Olympics and Best Buddies, Spread the Word has evolved to emphasize broader inclusion efforts beyond just removing a word. The campaign empowers grassroots leaders to drive change in their communities, schools, and workplaces, fostering socially inclusive environments worldwide.
Join the millions who have taken action to create a more inclusive world. Spread the Word and be a part of this movement towards a brighter, more unified future.
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Community and Society
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