Ruhepuls Shop is a Swiss online store based in Lucerne, offering products for running, fitness, cycling and an active lifestyle. Its selection includes sportswear for women and men, from running tights, shorts, tops and jackets to cycling jerseys, fitness clothing and casual wear. Customers can also shop for accessories such as socks, gloves, helmets, sports glasses and trail backpacks, as well as bike equipment, GPS devices, bicycle computers and smartwatches. The store carries sports nutrition and supplements, including Swiss-made Winforce products, and features brands such as Saysky and Garmin.

Ruhepuls presents its range as a carefully chosen collection of products that the team wears, tests or uses, with quality valued over quantity. Alongside online shopping, the business offers customer support, gift vouchers, gift wrapping and personal in-store consultations by appointment in Lucerne. Orders of CHF 150 or more qualify for free shipping. Its catalogue includes seasonal running apparel, casual collections and multisport watches, with selected products and styles available in a range of sizes and colours.