The National Museum of Racing and Hall of Fame is a prestigious institution that celebrates the rich history and achievements of thoroughbred racing. As a brand, the museum offers various products and services to engage with racing enthusiasts and the general public alike. Visitors can explore the museum's extensive collection, which includes photo finishes, films, and artifacts that showcase the evolution of the sport.

Special exhibits and galleries highlight the accomplishments of legendary horses, jockeys, and trainers. The museum also caters to education, offering programs for educators, youth, and families. Through these programs, visitors can deepen their understanding of the sport's history, traditions, and impact.

To support the museum's initiatives and preservation efforts, individuals can make donations or become members, enjoying exclusive benefits and experiences. The Hall of Fame nomination and election procedures ensure that deserving individuals, including contemporary thoroughbreds, jockeys, trainers, and those in the Pillars of the Turf category, are recognized for their significant contributions to the sport. With its commitment to education, preservation, and honoring the sport's legends, the National Museum of Racing and Hall of Fame is a must-visit destination for racing enthusiasts and anyone interested in the history and impact of thoroughbred racing