radar-ooh.ru

RADAR is the first independent audience measurement system for outdoor advertising in Russia, revolutionizing the way OOH (Out Of Home) campaigns are planned and evaluated. By focusing on the interaction between audiences and advertising surfaces, RADAR utilizes advanced technologies to provide precise insights into audience reach and engagement. This innovative platform enables marketers to effectively strategize their campaigns, leveraging big data to ensure targeted communications.

Among its offerings, RADAR features a user-friendly DSP interface for real-time campaign management, enabling advertisers to engage in narrow targeting and retargeting from offline to online platforms, including MyTarget, Yandex, and Google. With a comprehensive database of over 300,000 advertising structures across the country, RADAR ensures accurate tracking of campaign effectiveness down to the specific appearance of ads. The team behind RADAR comprises seasoned professionals with extensive expertise in both the advertising and technology sectors, pledging to enhance the advertising landscape in Russia with transparent and reliable data-driven solutions.