Związek Stowarzyszeń Rada Reklamy is a non-profit, non-governmental organization that was established in 2006 by the advertising and marketing industry. It serves as the governing body for advertising self-regulation in Poland. The organization consists of industry associations as ordinary members and companies as supporting members.

The main goal of Rada Reklamy is to create, promote, and protect the ethical principles that should guide businesses engaged in advertising activities within the territory of the Republic of Poland, as well as Polish businesses advertising abroad. These principles are outlined in the Advertising Ethics Code, which serves as a set of rules that determine what is acceptable and unethical in advertising communication. Rada Reklamy has a membership of 37 organizations, responsible for over 50% of the market, and is supported by a team of 30 industry experts on its Ethics Committee.

With 17 years of experience, Rada Reklamy has successfully handled over 17,000 complaints, making it a trusted authority in the advertising industry