AppHelp is AppDirect’s technical support offering for businesses that sell digital services and devices through a marketplace. It helps providers support customers throughout the digital service lifecycle, from migration and onboarding to ongoing assistance, while enabling them to build customer loyalty and revenue-generating support programs.

Its services include productivity support for Microsoft and Google cloud solutions, IT help desk assistance for small and midsize businesses, and remote support for IoT products such as security systems, access control, and audiovisual equipment. AppHelp also offers specialized training and onboarding for vertical software, including point-of-sale, field service, and accounting solutions, as well as premium technical support for consumers covering connectivity, devices, security, and smart homes.

Businesses can choose white-labeled or AppDirect-branded support, customize customer-facing branding and service channels, and package support as a standalone, discounted, or bundled offering. Integrated into the marketplace, AppHelp gives customers a unified way to access assistance. Support is available through chat, email, and phone, with specialized agents and remote troubleshooting capabilities.