RadlLand Bayern is an initiative by the Bavarian government aimed at enhancing cycling as a key mode of transportation in the region. Its comprehensive platform consolidates all activities related to cycling, focusing on both leisure and everyday commuting. With an ambitious goal to increase the share of cycling in total mobility to 20% by 2025, RadlLand Bayern emphasizes the importance of biking for environmental sustainability and urban quality of life.

The brand features a user-friendly Radroutenplaner, offering detailed information and routing solutions across a network of approximately 125 themed bike routes throughout Bavaria. This resource is not just for leisurely outings but also supports everyday cycling, fostering local infrastructure and safety.

Additionally, RadlLand Bayern promotes events, such as the BR-Radltour 2024, which combines biking with cultural experiences across various districts. Their commitment to encouraging cycling includes providing tools for embedding their routing features on personal or business websites, ensuring that more people can enjoy cycling in Bavaria.