RAG | Tel Aviv is a branding studio that specializes in typography and font design. Founded by Alon Kenchuk and Rami Resheti, RAG believes that typography is the most important design and technological asset for brands today. They use letters to create unique typographic languages that give brands a distinctive voice.

Typography-based branding helps brands stand out, influence, and communicate authentically, consistently, and clearly. RAG develops custom fonts for brands, companies, organizations, and individuals, enabling them to convey precise messages in a constantly evolving digital world. Typography is a valuable brand asset because it not only carries information but also adds a visual-cultural context, establishing a multi-level communication with the audience.

Fonts are the only consistent visual element in the ever-changing world, ensuring that brands maintain a unified voice across all touchpoints. RAG's unique brand fonts are meticulously designed to meet the exact needs of each brand, whether it's additional language support, specific symbol sets, or platform adaptability. Unlike many brands that rely on free fonts, RAG understands the power of a distinctive brand font as an exclusive brand asset.

RAG's custom fonts become flexible tools that allow brands to write any message on any platform, echoing the brand's voice at any given moment. RAG invites you to connect with them to discuss brands and fonts or visit their studio, where great coffee is served