Rainbow Brite

Rainbow Brite is a colorful character and entertainment brand associated with the 1980s cartoon of the same name. Known as “the most colorful girl in the world,” Rainbow Brite is presented alongside her Sprite companion Twink and the imaginative setting of Rainbow Land. The franchise continues to attract longtime fans and collectors, with licensed products appearing across a range of retail categories.

Merchandise highlighted by RainbowBrite.net includes T-shirts, sweatshirts, clothing, stickers, lanyards, blankets, costumes, plush dolls, fashion dolls, and collectible figures. Products have been offered through retailers and makers including TruffleShuffle, The Loyal Subjects, Target, Hot Topic, Five Below, and FYE. The site also features fan-focused content about the cartoon’s story, collectibles, and history, alongside news, multimedia, and links to podcasts and videos. RainbowBrite.net is an enthusiast resource rather than the brand’s official corporate website; the site identifies Rainbow Brite as a registered trademark of Hallmark Licensing. Together, the character, animated series, and licensed merchandise give the brand a lasting presence in popular culture and the collectibles market.