RainbowKids is a brand that provides adoption and child welfare advocacy services. Established in 1996, RainbowKids began as an advocacy resource for special needs and older children in orphanages worldwide. Over the years, it has grown into a network of advocacy and humanitarian organizations that support children and families through united efforts. RainbowKids acts as the largest central resource connecting families, adoption professionals, humanitarian organizations, orphan-care and support missions, and children in orphanages and group homes. With their extensive reach and experience, RainbowKids has facilitated over 40,000 successful adoptions since its inception.

At RainbowKids, they believe that the love, acceptance, and sense of belonging that children experience in healthy families are crucial to their well-being. By providing valuable resources and information, RainbowKids enables families to complete their adoption journey while ensuring that vulnerable children find permanent and loving homes. They offer services such as adoption: getting started, country programs, waiting children, special needs hosting, and more. RainbowKids is committed to making a difference in the lives of children and families and is a trusted brand in the adoption and child welfare community.