Rainbow Reading is a renowned brand that offers an audio-facilitated reading program designed to benefit struggling and reluctant readers as well as English Language Learners (ELLs). Their program includes a wide range of products and services to improve reading skills and make reading enjoyable. Their collection features multi-leveled books on various topics, authors, styles, and illustrations.

Each book is carefully selected for its educational value and attractiveness to students with different needs and interests. The books are color-coded and accompanied by specially recorded audio, available on a reading pen, CDs, or MP3 files, to provide support and serve as a good model for readers. Rainbow Reading offers a comprehensive Teacher's Manual and Training video to facilitate easy implementation of the program by teachers and Teacher Aides.

Assessment sheets enable teachers to monitor students' progress, and various activities such as cloze, text sequencing, word search, writing, and dice games provide additional engagement. With thorough research, the Rainbow Reading program has been developed and trialed by qualified reading specialists in New Zealand. It has gained widespread acceptance from teachers and students globally through distributors in several countries.

Rainbow Reading is known for its effectiveness in improving reading skills, with students making remarkable gains of 12 months in reading level every 10 weeks of regular practice