Rajani Baker is an online destination for thoughtfully curated gifts and lifestyle products designed or made in India and the Indian diaspora. The brand brings together its own collections and products from independent makers, celebrating artisan craftsmanship and distinctive patterns. Its exclusive fashion range is designed in St John’s Wood, London, and handmade by artisans in Jaipur, India, using hand block-printed 100% cotton fabrics.

The collection spans beaded jewellery and accessories, clothing, bags, candles and fragrance, home décor, greeting cards, gourmet gifts, and baby gifts. Featured pieces include earrings, necklaces, clutches, reversible jackets, ruffle blouses, block-printed picture frames, tissue boxes, wastepaper baskets, and cotton-paper cards. Customers can browse gifts for occasions such as Diwali, Christmas, birthdays, weddings, and new homes, or choose gift hampers and gift cards. Rajani Baker also offers bespoke and wholesale orders, and provides access to selected items through a clothing rental partnership with By Rotation. Its online shop features products from a range of partner brands and makers, alongside seasonal collections and limited-edition finds.