Rajnigandha is a consumer brand offering a range of pan masala products through its online store. Its selection includes Rajnigandha Pan Masala, Meetha Pan Masala, Clove Pan Masala, Saffron and Silver Pearls, as well as Rajnigandha Senses. Products are available in different formats and pack sizes, including individual cans and multipacks, giving customers options for online purchase.

The Rajnigandha website supports product browsing, account registration and delivery-location checks by PIN code. Customers can also subscribe to selected favourites and choose a delivery schedule; subscriptions can be modified or cancelled at any time, according to the site. The brand’s Rajnigandha Rewards program lets members earn points on online purchases and redeem them for products or partner vouchers. Customers can explore rewards, redemption products, e-vouchers and the Rajnigandha app through the site. Delivery availability depends on location, and free delivery is offered for orders meeting the stated minimum purchase value. Overall, Rajnigandha combines a focused pan masala range with online shopping, subscription options and a loyalty program.