

Hex Code
Color name
RGB
HSL
CMYK
#E22726
Alizarin Crimson
226, 39, 38
0, 76, 52
0, 83, 83, 11
#353535
Mine Shaft
53, 53, 53
0, 0, 21
0, 0, 0, 79
#F5C2C7
Azalea
245, 194, 199
354, 72, 86
0, 21, 19, 4
Rapala VMC is a leading fishing tackle manufacturer and distributor with a history that began around 90 years ago. Its products are used by anglers across the world, and the company describes helping anglers succeed as central to its work. The brandβs broad tackle range includes lures, fishing lines, hooks, rods, reels, fishing knives and accessories, offering equipment for many fishing needs.
Rapala VMC is particularly prominent in lures, treble hooks and fishing knives, and highlights product development that seeks strong performance with reduced environmental impact. Its website provides a virtual tackle box, brand and company information, product catalogues, frequently asked questions, and details about services and its retail network. Customers can use the site to find resellers and contact the company.
The Rapala VMC Corporation operates a substantial distribution network and has major manufacturing facilities in Finland, France, Estonia and the United Kingdom. The group employs around 1,500 people across 40 countries, and its shares have been listed on Nasdaq Helsinki since 1998
Brand industry
Sports
Company type
Suggest company type
Year founded
Suggest founded year
Company size
Suggest company size
The Rapala VMC name, logos and brand assets are trademarks of Rapala VMC and its affiliates. Brandfetch isn't affiliated with or endorsed by Rapala VMC. Their use is subject to Rapala VMC's brand guidelines.