Unclaimed brand
Street Luxury Brand. Los Angeles California. Established 2013. Creating high quality products in different industries: Fashion, Athletics, Music & Entertainment. Empowering creatives to constantly improve Mind, Body, and Spirit along with mastering their unique crafts. "Be You, Be Rare"
Liking this brand profile? Share this page
Hex Code
Color name
RGB
HSL
CMYK
#AE995A
Teak
174, 153, 90
45, 34, 52
0, 12, 48, 32
#894D18
Rope
137, 77, 24
28, 70, 32
0, 44, 82, 46
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
Rarity Lifestyle is a Los Angeles street luxury brand established in 2013, creating high-quality products across fashion, athletics, music, and entertainment. Its mission is to empower creatives to keep improving their mind, body, and spirit while mastering their individual crafts. Guided by the message “Be You, Be Rare,” the brand brings together apparel, creative content, and resources focused on personal growth and self-expression.
The online store features headwear, jackets, pants, and tees, including trucker hats, hoodies, sweatsuits, jerseys, windbreakers, and graphic T-shirts. Rarity Lifestyle also offers accessories and gift cards, alongside books and planning tools such as Guide to Rare, described as a guide to igniting the power within, and the Greatness Planner. Its broader offerings include live shows, music, articles, and wellness content, with sections dedicated to the Rarity Ones community and the Guide to Rare Wellness. The brand shares updates about collections, events, and initiatives through its newsletter and social channels, connecting its products with a wider creative and lifestyle platform.
Brand industry
Luxury
Company type
Suggest company type
Year founded
Suggest founded year
Company size
Suggest company size
How do I download the Rarity Lifestyle logo?
The Rarity Lifestyle logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are Rarity Lifestyle's brand colors?
The Rarity Lifestyle color palette uses the hex codes #AE995A, #894D18 and #FFFFFF.
The Rarity Lifestyle name, logos and brand assets are trademarks of Rarity Lifestyle and its affiliates. Brandfetch isn't affiliated with or endorsed by Rarity Lifestyle. Their use is subject to Rarity Lifestyle's brand guidelines.
