Rasoigoodfellas

Rasoigoodfellas, founded by Nicola Donghi and his wife Luisa Locatelli, is a celebrated brand in traditional shaving and men’s grooming products. Established in 2010, the brand emerged from challenging circumstances, leading to the creation of innovative, budget-friendly shaving solutions. Initially born out of necessity, Rasoigoodfellas began with handcrafted razors and has expanded into a comprehensive range of products, including shaving razors, blades, creams, soaps, and accessories.

With a commitment to quality, the brand also offers beard and moustache care items, hair styling products, and a wide variety of skincare essentials. Their dedication to traditional methods combined with modern efficiency ensures each product meets the highest standards. Located in Italy, Rasoigoodfellas has become a pivotal player in European grooming, connecting small producers with a broader market while fostering the growth of local barbers and retailers. With a warehouse of 1500 square meters and a passionate team, they continue to innovate and inspire, reaching customers across Europe and beyond.