Rati is a renowned brand in the European car accessory market, known for its commitment to quality, reliability, and continuous improvement. Since its establishment in 1986, Rati has been dedicated to moving away from mass production and aims to be proactive, creative, and determined. Lead by Attila Rajnai, the Owner & CEO, Rati prides itself on being a creative field where ideas are generated, community is cared for, and value is created.

Rati produces a wide range of car accessories, including armrests and coat hangers, which are developed in-house from the initial idea to the final product. In addition to ready-to-use and custom-made solutions, Rati also offers innovative lines to meet the specific demands of OEMs. With their off-the-shelf products, Rati provides OEM advantages such as cost-efficiency, shorter implementation time, lower testing costs, and brand-specific customization options.

The brand's dedication to innovation is evident in their development process, where they tackle real-life situations and customer problems. Through a creative problem-solving process, cross-functional teams use design thinking to arrive at unique product concepts. Rati's expertise in product development is backed by years of experience and a commitment to making good better.

When it comes to manufacturing, Rati ensures compliance with European automotive and safety regulations, with a thorough testing process carried out in their own high-tech lab and third-party labs. They work closely with suppliers to maintain strong synergy, and their manufacturing plant has a flexible production capacity to meet varying needs. Rati not only prioritizes the quality of their products but also strives to provide excellent support and logistics services.

Their flexible logistic system can handle small and large quantity orders, and they offer dedicated channels for OEMs and distributors. For retailers looking to buy Rati products, they provide options for classic bulk orders or drop shipment. For business partners, Rati has created a user-friendly B2B portal that offers automated price calculation, warranty handling management, and access to marketing materials and product news.

They focus on fostering strong supplier relationships and sharing knowledge to ensure timely availability of their innovative developments and OEM standard products. Employee satisfaction and sustainability are also key priorities for Rati. Their working environment promotes cooperation, innovation, and work-life balance, with advanced health programs in place.

Rati takes pride in being a family-friendly and people-oriented organization that provides continuous renewal opportunities. In line with their commitment to the environment, Rati has built a Green Energy Plant that utilizes solar and geothermal energy, along with natural ventilation, to reduce gas consumption and eliminate the need for air-conditioners. This eco-friendly facility showcases Rati's dedication to sustainability.

With ISO certifications for quality management and environmental performance, Rati demonstrates its commitment to excellence and environmental responsibility. Whether you're an OEM, distributor, or supplier, partnering with Rati provides you with first-class products, a well-known brand, and the assurance of European-made, high-quality car accessories