Lazada Group, founded in 2012, stands as Southeast Asia's premier eCommerce platform, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Backed by Alibaba Group, Lazada combines advanced technology, comprehensive logistics, and secure payment solutions to enhance the online shopping experience. The platform boasts an extensive selection of brands and products, aiming to serve 300 million customers by 2030.

Lazada's flagship initiative, LazMall, launched in 2018, features over 32,000 renowned international and local brands, ensuring 100% product authenticity, swift delivery, and a 30-day return policy. Additionally, Lazada Marketplace empowers retailers with access to millions of customers and offers a suite of services including secure payment options and marketing analytics across 18 categories like health & beauty, fashion, and home appliances. Their cross-border services enable Southeast Asian brands to reach global markets, offering a diverse array of products from regions such as China, Japan, and Europe, all supported by Alibaba's robust logistical framework.