Run boys! Run girls! is a trail running and running specialty store located in Tokyo, specifically in the Higashikanda area of Chiyoda Ward. Our goal is not only to provide merchandise, but also to share information, organize running events, and foster a sense of community, all with the purpose of showcasing the allure of trail running and running to as many people as possible. Why trail running? Trail running, which involves running on mountains and tackling various terrains and weather conditions, offers both the joy of running in nature and the challenges and risks associated with it.

It may seem like a daunting sport, especially when some races cover distances of up to 100 miles over two days, but many trail runners are ordinary people who started with a jog in the local park. Through trail running, they have become mentally and physically resilient. They have gone from worrying about running just 1km to contemplating how to complete a 100-mile race.

Trail running enthusiasts develop three essential qualities: the ability to take on seemingly impossible goals, the determination to train and achieve those goals, and the ability to laugh off failures. These three qualities are exactly what we need in our current society. When we realized this, we became even more passionate about helping people become tougher through trail running.

This led to the concept of Run boys! Run girls!, a shop that goes beyond just selling products and also focuses on information sharing and hosting running and community events. A better tomorrow is the core concept of Run boys! Run girls!. Although not everyone can run 100km or 100 miles, our focus is on the everyday, incremental growth that each individual experiences.

We believe that even small improvements bring happiness, regardless of age. We want to assist people in achieving a better tomorrow by helping them run faster and longer, or even encouraging them to start running for the first time. We believe that reaching challenging goals, such as completing a 100km or 100-mile race, is built upon the accumulation of these daily improvements.

At Run boys! Run girls!, we embrace the concept of Fun & Tough. We aim to create a store that offers products that are not only functional but also stylish and exciting. Our items embody a sense of fun and adventure through their design, reflecting the philosophy and culture of the brands behind them.

In addition to functionality, we also value items that seamlessly blend into people's lives, making them feel good and look cool during their runs. Our events are designed to highlight the cultural and stylistic aspects of trail running and running, as well as cater to the needs of hardcore enthusiasts. Run boys! Run girls! is not just a trail running store; it is a trail and running specialty store.

Our ultimate goal is to support everyone in their pursuit of a better tomorrow. Whether it's a 5km run, a 10km run, a sub-1-hour 10km run, weight loss, completing their first full marathon, trying trail running for the first time, participating in an ultramarathon or a 100-mile trail race, or taking on a fastpacking adventure, we are here to assist and inspire people in their journey towards a brighter future. Visit Run boys! Run girls! in Tokyo's Chiyoda Ward and experience the Fun & Tough spirit of our store