Rule

Rule is a digital marketing platform that helps businesses communicate with customers through email, newsletters, SMS, RCS and marketing automation. Designed for e-commerce, B2B, retail and other industries, it brings campaign tools, customer data and automated journeys together in one GDPR-focused platform, with support available in Swedish.

Users can create and send newsletters and messages, build automated communication flows, and personalize content through segmentation and customer-journey tools. A visual editor and brand-matched templates help teams produce campaigns without specialist automation skills. Rule also offers analytics for tracking performance across campaigns, SMS and journeys, plus integrations that connect existing systems and e-commerce stores.

The platform supports coordinated customer communication, from targeted campaigns and follow-ups to dynamic journeys shaped around customer needs. AI tools are presented as part of its offering to support personalization and growth. Rule says its services are used by more than 3,500 companies worldwide, and its customer stories include businesses using the platform for large RCS campaigns, improved email engagement and communications across multiple markets.