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Every 8 minutes the American Red Cross responds to an emergency. Support the Red Cross. Join us today by making a donation.
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Hex Code
Color name
RGB
HSL
CMYK
#E01A22
Alizarin Crimson
224, 26, 34
358, 79, 49
0, 88, 85, 12
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
The American Red Cross is a vital humanitarian organization dedicated to saving lives and alleviating human suffering through the provision of blood donations and related services. They offer comprehensive support for individuals and organizations interested in hosting blood drives, making it easier for communities to engage in life-saving initiatives. By providing clear guidelines, educational resources, and support for recruitment efforts, the Red Cross empowers individuals to organize successful blood drives that can significantly increase local blood supplies.
In addition to managing blood donations, the American Red Cross also offers services such as laboratory testing, clinical apheresis, and cutting-edge solutions in cell and gene therapy. They emphasize the importance of a diverse blood supply and ensure safety protocols are in place, especially in light of circumstances like COVID-19. With a commitment to collaboration and community involvement, the American Red Cross not only helps patients receive necessary blood but also fosters leadership and teamwork within various organizations. Whether through hosting an event or donating, everyone can be part of this impactful mission.
Brand industry
Community and Society
Company type
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Year founded
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Disaster shelter and recovery services
Blood collection and transfusion services
CPR and first aid certification
Military family emergency assistance
Humanitarian disaster response
How do I download the American Red Cross logo?
The American Red Cross logo comes in one version: an icon. Download as JPEG.
What does American Red Cross' branding look like?
The American Red Cross identity centers on a bold red cross emblem, often paired with the American Red Cross name in a compact lockup. Strong, straightforward lettering, a red-and-white core palette against deep navy or neutral backgrounds, documentary images of people and responders, and clear, highly legible layouts give the brand an accessible, service-led character.
What are American Red Cross' brand colors?
The American Red Cross color palette uses the hex codes #E01A22, #FFFFFF and #000000.
The American Red Cross name, logos and brand assets are trademarks of American Red Cross and its affiliates. Brandfetch isn't affiliated with or endorsed by American Red Cross. Their use is subject to American Red Cross's brand guidelines.
