Re-Behave

Re-Behave is a Danish cycling apparel brand founded in 2021 by Peter Nørby, an experienced business leader and endurance athlete. The brand brings together cycling, quality and responsibility, with a focus on creating durable, functional clothing in a timeless design. Its products are made for riders seeking comfort and performance for training, racing and everyday rides, while the “buy less, buy better” philosophy encourages considered purchasing.

Re-Behave offers collections for road cycling, gravel and mountain biking. The range includes cycling jerseys, shorts, jackets, vests, baselayers and socks, alongside outlet items and seasonal releases. The brand also provides custom-designed cycling apparel for clubs, companies and events. Customers can personalize any article, with production typically taking five to twelve weeks depending on the product and season. Custom orders start at five pieces per item, and a production sample is prepared for approval to help ensure the final colors and details meet expectations. Re-Behave emphasizes personal guidance and close dialogue throughout the custom-design process.