Reach961

Reach961 is an intermediary firm focused on supporting Lebanese communities and the Lebanese economy by connecting local products with the country’s diaspora around the world. The brand aims to help Lebanese products reach international markets, bringing greater visibility to local talent and the resources of the land. Its work centers on Lebanese artisanal goods, which it describes as authentically curated and made with rich ingredients from the homeland.

Through its product offerings and partnerships, Reach961 provides a platform for presenting Lebanese-made goods to a wider audience. The company’s vision is to help revolutionize how these products are introduced beyond Lebanon, while contributing to the empowerment of local communities. Its website features information about its products, partners, and the artisanal goods cluster, as well as updates and upcoming events. Reach961 also invites visitors to subscribe to its newsletter for news and updates. Based in Rozelle, New South Wales, the company serves as a link between Lebanese producers and international consumers, with a particular focus on engaging the Lebanese diaspora.