Reach Bollywood, powered by SWAR, is a global digital music collection company that aims to maximize the value for sound recording owners in today's digital age. Founded by Ajay Kallepalli in February 2020, Reach Bollywood is the first of its kind and is supported by over 200+ labels and 1250+ sub-label right owners worldwide. As a music distribution platform, Reach Bollywood offers services to independent artists, labels, sub-labels, and aggregators.

With a mission to maximize right owners' revenues, Reach Bollywood provides complete clarity on deals terms and ensures detailed information on royalties collected is provided to right owners. Transparency and efficiency are at the core of Reach Bollywood's operations. They utilize advanced royalty and data management software and platforms to streamline the music business.

Additionally, Reach Bollywood understands the local music taste and efficiently distributes and licenses music to various platforms, transforming illegitimate use of music into a legitimate one. Reach Bollywood collaborates with major telecom operators and global music distribution companies such as Airtel, Vi, Jiosaavn, Spotify, Apple Music, and many more. With a dedicated team, including founder and CEO Ajay Kallepalli, Reach Bollywood is committed to providing the highest level of service in the rapidly changing and challenging digital music environment.

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