Read Fragrances by Love Magia Inc is a literary-inspired fragrance brand that brings storytelling and scent together. Founded by beauty entrepreneur Mabel Frías, the brand creates accessible, elevated perfumes designed to evoke moods, memories, and personal stories. Its fragrances are composed as chapters to wear from day into night, offering an easy-to-enjoy alternative to trend-driven scents.

The New Bloom collection features Wild Mimosa, Radiant Rose, and Bold Poppy eau de parfums, available in 10 ml and 50 ml sizes. Customers can also shop a Floral Discovery/Travel Set in 15 ml or 30 ml formats. The brand describes its offerings as floral, fruity, gourmand, and warm, with products intended to make a touch of luxury part of everyday life. Its website also features a scent bar, an online library of stories and cultural content, and a blog called The Read Standard.

Read Fragrances connects its brand story to social impact: a portion of annual fragrance sales supports book donations and access to books for young people in underserved communities through its partnership with First Book.