Asana is a work management brand that helps teams coordinate projects, tasks, goals, and business processes. Its products support different needs, from cross-functional work and service management to client delivery and developer workflows. The platform also offers AI capabilities, including ready-to-use AI Teammates, no-code automations through AI Studio, and Asana Dash, described as an AI chief of staff. Additional offerings include administrative and security features, app integrations, and developer tools.

Asana serves organizations of different sizes and sectors, with solutions for departments such as marketing, operations, and IT, as well as industries including healthcare, education, retail, government, and manufacturing. Its use cases include project intake, resource planning, organizational and goal management, and product launches.

The brand’s resource center provides guides, templates, research, customer stories, events, webinars, and training to help teams use Asana and improve how they work. Support options include the Help Center, community, Asana Academy, certifications, and customer success services. Users can also explore demos, contact sales, or download the Asana app.