Asana is a work management platform that helps teams coordinate plans, projects, tasks, and processes. Its products and resources support organizations of different sizes and sectors, from small businesses and nonprofits to enterprise teams in marketing, operations, IT, healthcare, education, and other industries. The platform includes project and resource management, goal setting, organizational planning, project intake, and workflow automation. Its offerings include Asana Foundations for administration and security, integrations and developer tools, and AI capabilities such as AI Teammates, AI Studio, and Asana Dash. Asana also provides products tailored to service teams, client-facing teams, cross-functional groups, and developers.

Alongside its software, Asana offers a resource center with guides and research on project planning, strategic planning, AI at work, campaign management, and team productivity. Customers can access templates, product demonstrations, training, certifications, the Asana Academy, community forums, and a help center. The company also provides customer success services and partner connections, helping teams learn the platform and apply it to their work.