Asana is a work management brand that helps organizations coordinate plans, projects, tasks, and processes. Its platform supports teams across departments and industries, with tools for project and resource management, goal setting, organizational planning, project intake, and product launches. The company offers specialized products for cross-functional work, service teams, teams delivering client projects, and developer teams, alongside an AI platform featuring ready-to-use AI Teammates, no-code automations through AI Studio, and Asana Dash. StackAI by Asana is also listed among its products.

Asana serves businesses of different sizes, as well as nonprofits and agencies, with solutions for functions such as marketing, operations, IT, sales, and healthcare. Beyond its software, the brand provides templates, app integrations, customer success services, partner programs, and developer resources. Its learning and support offerings include the Asana Academy, certifications, training, a help center, and a community. The Asana Resource Center adds guides, webinars, customer stories, research, and practical advice on work management, project planning, workflow automation, strategic planning, and AI at work.